If you think the Nike Air Diamond is a “golf course” this year, you should rethink.
As the NFL prepares to announce its plans for the next two years, there’s already a lot of interest in a new kind of artificial turf.
The latest to be considered is “Nike Air Diamond,” a new synthetic surface made of “artificial diamond,” a substance derived from diamond mined from the Sahara.
“It’s not a golf course; it’s not like a basketball court or a basketball rink,” said Gary Doyen, a sports-industry consultant in Las Vegas.
“It’s just artificial turf.”
This year, NFL teams are using a new type of artificial surface, the “NKE Air Diamond.”
Here’s what it’s all about.
Why is it so different from natural turf?
The artificial turf is a material that is “stacked” with tiny grains of diamond, which “grow” in a porous substrate in a way that mimics the way that natural grasses grow.
This is done in order to mimic the natural growth of plants and animals.
But the real trick is the diamond-based coating, which mimics how diamonds grow naturally in the soil.
The Diamonds are so thick, they can be applied to the turf before it’s even finished, said Gary DeBenedict, a professor of agricultural and food sciences at the University of Nevada-Las Vegas.
When the diamond coating is applied, it helps “stop any sort of growth of any kind, like insects and bacteria,” DeBensons company, Diamonds and Gems, said in a statement.
That’s where the diamond in the name comes in.
In fact, the company’s company statement says, “The Diamond is engineered with a synthetic diamond coating, allowing it to act as a natural, porous coating that will last for hundreds of years.”
That means you can play on a natural grass for decades, or you can put in some synthetic diamond and the grass will take off.
“We believe that the diamond provides a very unique combination of natural attributes that are hard to replicate in nature,” the statement said.
The technology is in the works and the first batch of diamond-coated turf is expected to be ready for the 2018 season.
“We are excited about this technology,” Nike Air CEO David DiBartolo said in an interview with Bloomberg last week.
“I think it is going to be very important.”
So why are NFL teams using it?
This year, there are several reasons.
First, there is the potential for more fans.
The NFL is the biggest sport in the world, with an average attendance of more than 17 million.
It’s not just about football; it is a social phenomenon as well.
“The NFL is growing rapidly in its fan base, but the league is also facing an existential crisis in its ability to compete with other sports in the future,” ESPN senior writer John Breech wrote in a piece on the topic last week.
“If it were up to me, the NFL would go to the moon and build a stadium.
It has a rich history of building stadiums and stadiums.
But with this technology, the league can now make the case that stadiums will become a thing of the past.
Second, there will be more money. “
There is a huge opportunity for the NFL to make an economic argument for building a new stadium, one that will not only benefit the league, but also benefit fans and cities across the world,” he wrote.
Second, there will be more money.
“Diamonds and diamonds are becoming a major asset in sports marketing,” said Dan Wiederholzer, senior vice president at the marketing firm Pro Marketing.
“Diamonds are being used in advertising, especially in the advertising of sports teams,” he said.
“But it’s a huge investment.
We estimate that Nike could make as much as $10 billion in revenue with the diamond as a sponsor.”
Third, there has to be a demand.
“In a market where the average fan is spending more than $100 a year, and the average NFL fan is making $10 million a year to support their team, that’s a major opportunity,” Wieders said.
Fourth, the technology can be used for other purposes.
“Nico has a track record of investing in other technology solutions,” DeBoer said.
In other words, a lot more than a stadium for a team.
“They have a great track record in sports technology, so they’re going to use it for other things,” DeLoers said of Nike.
“That’s part of their DNA.”